After a pipeline company experienced a rather significant oil spill, its top execs found themselves speaking to reporters and holding town hall meetings – to explain the event and apologize for it. In the aftermath of that spill, the company decided its leaders needed some practice in delivering an effective, public apology. The Ammerman Experience created a two-hour, customized session, which it conducted for several small groups of executives.
A year and a half after a young engineer died from an accidental fall at an industrial plant, his employer predictably found itself in litigation because of the accident. While the company’s attorney was responsible for prepping several employees who most likely would be deposed during the trial, The Ammerman Experience conducted a half-day training session with those employees – preparing them for likely encounters with the news media.
The Ammerman Experience conducts media training throughout the world. One of our international clients is a $40 billion technology company with employees of more than 140 nationalities working in approximately 85 countries. We frequently travel to South America – Brazil, Venezuela, Ecuador – for this client.
Ensuring that its field supervisors can quickly and properly respond when reporters call or show up after an accident is a top priority for one of our long-time clients. The company, one of the nation’s largest natural gas gatherers and processors, operates some 60,000 miles of pipeline and more than 50 plants throughout approximately 15 states.
When Lesley Stahl was spotted in a small Virginia town, one of our clients figured it was only a matter of time before Sixty Minutes would call about an issue involving his company. He was right. Stahl was there gathering information.